Great Magazine - Popular Mechanics

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.
Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.
What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

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